ORC Data Services' Retail Market Reports are based on the extensive consultancy work of The ORC Partnership utilising the Retail Sales and Profit gravity model (RSPM) - the UK's only fully integrated supply and demand model.
Retail Market Reports provide fast, easy and cost effective online access to detailed and accurate snap shot analysis of a chosen catchment across a range of retail sectors.
These reports are key to helping retailers and property professionals gain a better understanding of the real opportunity for a location or outlet, and to compare opportunities across a number of dimensions.
Reports currently available are:
Food Store Catchment Profile Reports
Developed using Claritas' extensive shopping research survey on food purchasing behaviour - these reports provide clients with the ability to easily select and purchase accurate snap shot profiles for individual food store catchments, including sales penetration - a must for any company looking to gain a better understanding of the potential and performance of one of a portfolio of outlets.
Town Centre Catchment Profile Reports
Two vital pieces of information required when evaluating the retail profile of a town are:
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What is the definition of the town i.e. its centre, its major suburban areas, its retail parks and shopping centres?
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Where spend actually comes from i.e. the catchment of the town as influenced by the relative competitiveness of the town and its competitors, not an arbitrary one driven purely by drive time, for example
This new range of Retail Centre Catchment Profiles is based on 2002’s spend data and 2003 retail provision.
The catchment boundaries are generated using ORC’s Retail Sales & Profit model (RSPM) - the UK’s only fully integrated supply and demand gravity model:
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catchments reflect consumer shopping patterns, accounting for competitive intensity, validated and calibrated using sample consumer research. Catchments are not just based on drivetimes
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we use our own hexagonal geography - more accurate, more detailed and more informative than postal sector geography
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we use the highest quality data on supply and demand - created for The ORC Partnership, now available to you
If you wish to order one of our products, or if you have a bespoke requirement, please contact Ben Aspinall on 01865 821112 (e-mail: ben@orcpartnership.com).
