The first step for any business seeking to gain the benefits of GIS based modelling is to understand what is happening in their particular market.
ORC Data Services offers a range of quality services to new and existing clients seeking quick and cost efficient market anlaysis.
These services can be further enhanced to include a client's own outlet and customer data.
Services currently available are:
Area Analysis
Clients can define their own catchments using a number of criteria such as drive times, and receive detailed information covering :
- population/households
- demand by selected product/service category
- relevant retail/service outlet overview
- demographics
- lifestyle profiles (PRiZM)
All information can be provided at 500 or 750 metre hex level, (with post code overlay if required) to provide the highest degree of accuracy and detail.
Client Data Analysis
Through our bureau service, with a client's own data, we can produce a range of detailed sales and catchement analysis reports identifying, for example :
- where sales are geographically concentrated by outlet
- catchment areas and penetration/coverage levels
- demographic and lifestyle profiles for sales and catchment areas, identifying unique outlet profiles
- basic store comparisons against agreed criteria
- range profiling against customer types
Results can be provided in the form of full colour charts and reports, with detailed tables where appropriate.
Please contact Ben Aspinall on 01865 821112 alternatively e-mail ben@orcpartnership.com to discuss your specific requirements.
