The RSPM seeks to replicate consumer shopping patterns, using individual store locations and household addresses to forecast where people will shop and how much they will spend.

What is it?

The RSPM is the UK’s only fully integrated retail supply and demand gravity model. It forecasts consumer shopping patterns & spend and retail sales & profit. As a gravity model the RSPM takes account of the two key consumer motivators:

• accessibility to retail facilities (measured by drivetime)
• the relative attractiveness of retail facilities (measured by the scale and variety of brands)
• Models which purport to define retail catchments using drivetimes only and without taking account of the impact of competition are increasingly discredited. To find out why click here

The integrated approach

The same model and databases are used to forecast the performance of:

• town centres
• shopping centres
• retail warehouses and parks
• outlet centres
• foodstores
• cinemas
• bowling centres
• health and fitness clubs

The integrated approach extends to completely transparent links between forecasts of:

• catchments
• sales
• profits
• affordable rents

For more details click here